I design digital experiences that people love.

Hi! I’m Ash Liu, a product designer based in Chicago. I create user-friendly interfaces for fast-growing startups.

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Trusted by brands

“Working with Ash has been among our top decisions as a budding company. She's been instrumental in enhancing our customer experience and boosting our desired conversion rate”
— Dan Eckstrom

Work spanning 20+ projects, 6 countries and 4 years.

About Me

I'm here to translate abstract ideas into elegant, intuitive solutions.

Over the past 4 years as a Product Designer, I've worked with B2B & B2C companies to create user journeys people love by using best practices in User Experience (UX). Combining a human-centered approach with cognitive psychology, I incorporate emotionality to articulate sophisticated visual and interaction design, supported by pragmatic data-driven research, to help companies grow.

Kai Akana
CEO, Nexagen

If you're looking for a skilled and collaborative creative professional, Ash should be at the top of your list. Not only is she highly talented in his craft, with expertise in design, storytelling, prototyping, and animation, but she also brings a contagious energy and positivity to any team she works with. Ash is the type of person who is always willing to lend a helping hand, and she consistently goes above and beyond to ensure that every project she works on is a success.

Alex Petrov
Founder at NewsReel

Working with Ash was magical. I've worked with many designers over the years, and I have seldom encountered someone with her exceptional range mastering brand strategy, conceptual design, and interaction design. She delivered top notch results in record time, with open communication and masterful execution.

Alex Wong
Owner of Vortech Systems

Ash's unparalleled expertise in user experience, visual design, and prototyping is truly remarkable. What impressed me the most was her ability to take our vague ideas and transform them into a seamless and enjoyable experience from start to finish. Ash demonstrated precision and care in identifying our needs, guiding us through the entire process with ease. Thanks to her strong work ethic and unwavering support, working with her was an absolute pleasure.


Custom designs that solves user needs, and exceed expectations.

User Research

I'll conduct quantitative or qualitative user research to gain insights into the behaviors, preferences, and needs of our target users. This process will guide our design decisions and ensure we achieve product market fit.

UX/UI Design

I'll design stunning wireframes and prototypes for the user interface and user experience of the product, including layout, navigation, and interactions to ensure that it's user-friendly, intuitive, and visually appealing.

Branding/Visual Design

I'll develop the brand identity and visual design of the product, including the logo, colors, typography, and imagery to consistently reflect a compelling visual language for your brand's personality and value.

Design System and Documentation

I'll create a design system that establishes rules and guidelines for the product design, ensuring consistency and efficiency in the process and implementation by the development team.

Design that puts your growth on priority

A process you can trust to rinse, and repeat, for better leads, and higher conversions.


Find the perfect plan for you

Pay as you go

Pay just for the services you require.
Customized for your needs.
3 rounds of feedback included.
Clear upfront pricing. No confusion.
Get Started Now

A-Z Package

UX Strategy, High fidelity design—the whole deal.
Upto 10 screens
3 rounds of edits with 1 round of iteration.
Clear upfront pricing. No confusion.
Training for your design team, included.
Get Started Now
Common questions

Any Questions? I’ve got the answers.

What does product design entail?
Essentially, I create designs for websites, mobile and desktop applications, online apps, and IoT (Internet of Things) devices - anything that involves buttons or graphics for user interaction.
What's your process like?
Although every work process is customized based on the client's needs, it usually begins with researching, designing, and branding. After that, I develop design systems for either no-code website development or developer handoff, depending on the product I am designing.
How long does it take?
The time it takes to complete a project varies depending on the complexity of the business and the desired number of revisions and iterations. A highly complex project may take around 4+ months, while a simple website may take about 2 months.
Can you explain what a complex project would involve?
When working on a project, there are several factors that can contribute to its complexity, including the industry, market research, user behavior, and data regulations. Additionally, the willingness to revise and the scope of the project, including pages, wireframes, design components, and the size of the UI system, can also have an impact.
Do you do the coding during development?
I specialize in a no or low-code approach to website design, and my go-to platforms for domain hosting are Framer and Webflow. While most product designers only provide their services until the development phase, I'm happy to collaborate with startups with more developers than designers to ensure a smooth handover. Moreover, I can introduce reliable web or app developers I've previously worked with for a fast launch.
What if I want minor changes or additional pages after the completion of my website?
I offer website maintenance plans that guarantees your website's flawless operation. This includes software updates, security monitoring, content updates, performance optimization, backups, technical support, and SEO optimization to keep your website in peak condition.
How do I proceed, and what kind of payments do you accept?
I use Hello Bonsai to onboard clients and ensure a seamless project experience. This platform allows me to effortlessly create project timelines, communicate through messages, send invoices, and schedule meetings. You can conveniently make payments through credit cards, PayPal, or bank transfers. Book a free consultation with me by clicking the link below to get started.
Let’s work together